SANTINIKETAN DIGITAL MARKET
Digital market is the component/Platform of marketing that uses internet and online based digital technologies
such as desktop computers, mobile phones and other digital media and platforms to promote products and services. .
As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns
have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM),
content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,
e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media,
such as television, mobile phones (SMS and MMS), call back, and on-hold mobile ring tones.The extension to non-Internet channels differentiates
digital marketing from online marketing.
Why Santiniketan Digital Market is Important?
Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries.
It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing
7 Essential Skills Every Digital Marketer Needs to Know
→ Video Marketing
→ Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
→ Content Marketing
→ Data / Analytics
→ Understand Design Thinking & Planning
→ Be Tech Savvy
→ Be Persuasive
→ Highlight Your Unusual Skills
Who needs digital marketing ?
In today’s competition time, each & every business or company needs digital marketing.
Digital marketing is not only gives a business online exposure but also it is helpful in reputation management. Digital marketing makes marketing easy. It is a good way to reach more customers in less time
What Is an Online Marketplace?
an online marketplace is a website or app that offers products from a multitude of sellers.
It provides vendors with an established platform to sell their products.
Although the site is not responsible for inventory, it does facilitate transactions in real-time.
An online marketplace can also offer your ecommerce business added benefits including increased traffic,
multiple payment methods, and customer service support.
Generally speaking, there are three types of online marketplace:
→ A vertical marketplace sells related products from many sources. An example of this is Etsy, which typically focuses on art & crafts.
→ A horizontal marketplace serves as a “one-stop-shop” that allows a business to market to a wide variety of potential customers, regardless of industry type. The most famous example of this is Amazon.
→ A global marketplace sells everything. The ultimate example of this is eBay.